Authorities in our business will tell in no uncertain terms that Lorem Ipsum is that huge, huge no no to forswear forever. Not so fast, I'd say, there are some redeeming factors in favor of greeking text, as its use is merely the symptom of a worse problem to take into consideration.

Anyway, you still use Lorem Ipsum and rightly so, as it will always have a place in the web workers toolbox, as things happen, not always the way you like it, not always in the preferred order.

• Created by Firmenich’s Annie Buzantian and Alberto Morillas, Pleasures has been one of the top sellers for Estée Lauder since 1995 when it first debuted
• What separates Pleasures from other pretty floral renditions is that it is layered over a unique musk base—metallic and sparkling, rather than animalic and sweet
• The result is a “just out of the shower” scent that conveys perfectly the American ideal of clean
• Pleasures has shaped much of the olfactory landscape of the 1990s and rejuvenated the green floral genre